--- title: "Alex Moss: Leading SEO Consultant and speaker based in the UK" canonical: "https://alex-moss.co.uk/consulting/" author: Alex Moss description: "Work with Alex Moss on technical SEO, WordPress and agentic readiness. Co-founder of FireCask, Principal SEO at Yoast, 25 years in search." --- I built my first computer in 1995, my first website in 1996 and my first company in 2002. Since then I have been specialising in technical SEO, website development and product innovation. ## About After working in various in-house and agency roles, I co-founded FireCask in 2013, a boutique agency that helps small and medium-sized businesses grow their visibility online. Over the years it's worked with brands including Expedia, Vitabiotics, the Financial Times, Emma Sleep, Kumon, Beauty Bay and Funding Circle. Since 2023 I've also been Principal SEO at Yoast, with Yoast SEO powering nearly 14 million websites, where I contribute across the product and marketing teams. I co-host the monthly SEO Update by Yoast and speak regularly on technical SEO and where agentic AI is taking Search. ## Core skills I've worked with HTML since 1996, SEO since 1999, PHP since 2003 and WordPress since 2009. Across that time I've built up deep knowledge in a few disciplines. - **Fractional CMO support**: From conception to execution, I produce complete online marketing strategy documents to support growth and conversion. With deep experience across most of the tools on the market, I can analyse how to improve your brand's visibility, engagement and conversion. I work with teams who need senior marketing thinking without hiring a full-time CMO. I can assist with positioning, GTM and strategies, omnichannel considerations & planning, identifying growth opportunities, product development auditing and more. - **SEO & GTM Strategies**: I have personally audited hundreds of websites to help ensure websites and online assets are built with SEO best practice. This includes analysing IA, structured data, coding, performance and agentic readiness to ensure search engines and agents find, ingest and present a site or brand in the best way possible. - **AI readiness in Search**: AI-focussed SEO has many names - GEO, LLMO, AEO, AIO. Whilst the foundations of good SEO is also good GEO, ensuring your site is in a place where it can be seen and ingested by agents in the best way possible now require additional considerations. I have been at the forefront of any agentic advancements that would impact the Search landscape. The emergence of LLMs and other AI-based platforms have spawned numerous new requirements, standards, protocols and proposals. llms.txt, markdown, MCPs, agentic commerce, schema, personal AI assistants, reporting! I can assist with product development, marketing strategy and engineering to ensure your site and marketing activity is done so with not just SEO but with agentic capability in mind. - **Public speaking and training**: I have been speaking at industry events for 15 years, covering current events in SEO and technical talks on agentic advances in Search. As well as this, I co-host the monthly SEO Update by Yoast as well as appearing as a guest on several podcasts. I also run workshops and training programmes for agencies and in-house teams, providing specialised consulting and educational content that fits in with your goals. - **Full stack web development**: Working with WordPress since 2009, I've built sites of every size and complexity, as well as setting up and maintaining the servers they run on. Because I started building sites from conception to completion I have been exposed to all aspects of the development stack, meaning that I understand both frontend and backend requirements. I can also consult on vibe coding best practice with design and development tools. ## Types of engagement I work with a handful of brands at a time. A few of the ways that tends to look. - **Advisory and fractional**: Ongoing strategic input as an extension of your team, the senior SEO voice in the room without a full-time hire. - **Audits and one-off projects**: Whether it's deep technical and agentic readiness audits, or providing consultation around a product concept, I can help produce audits and assets to help support your own internal efforts. - **Training and workshops**: Hands-on sessions that level up your in-house team on technical SEO, structured data and agentic considerations (GEO). - **Public speaking**: I present talks on all aspects of Search - both traditional and agentic - to help people understand and be able to take action to improve your site's visibility to humans and agents alike. ## Curriculum Vitae - **Co-founder, FireCask** (2013 to now): I co-founded an organic marketing and WordPress development agency in 2013, overseeing all technical SEO for the company as well as all web design and build projects. The role itself covers every aspect of the business from strategy to implementation, managing and training a team. The agency is an authorised partner with Semrush, Automattic, WP Engine, Mailchimp, and Klaviyo. FireCask has worked with numerous clients over the years including Expedia, Vitabiotics, O'Neills Sportswear, Financial Times, Emma Sleep, Kumon, Beauty Bay and Funding Circle. - **Principal SEO, Yoast** (2023 to now): With over 13.5m active installations on its free WordPress plugin alone, Yoast is the biggest SEO plugin available within the CMS within the biggest market share. I joined Yoast in August 2023 as Principal SEO. My role is wide and includes involvement with most of the teams within the company – and includes: Roadmaps & strategy Product development Hosting the monthly “SEO Update by Yoast” Public speaking Partnerships & collaborations Knowledge sharing …and SEO of course - **Co-founder, NFTU** (2020 to 2022): The first integrated NFT marketing agency, handling marketing for successful NFT and Web3 initiatives through the 2021 boom. Clients included BossLogic, LIFE Magazine, Bjarne Melgaard, Mogul Productions and My Pet Hooligan. - **Co-founder, Millie & Henry** (2020 to 2025): A pet brand helping dog owners enjoy walks with their best friend even more. - **Founder, Peadig** (2013 to 2019): A WordPress theme framework with a Bootstrap-powered frontend, aimed at developers who understood modular design and OOP. Alongside it I released free plugins including Facebook Comments (1.1m downloads) and EU Cookie Law (1.3m downloads). - **Early career in SEO** (2007 to 2013): SEO roles before founding an agency: Head of SEO at Banc, SEO Manager at Carcraft and consultant for webuyanycar.com, and SEO Executive at PC World Business and Equanet. In a previous life I worked in TV as a runner and researcher (I even have an IMDb profile). ## What people say > I can without reservation recommend Alex and his company FireCask for any development needs you may have in the SEO and PHP/WordPress world. > > Martin MacDonald, Former Head of Search & Product, Expedia > Alex began consulting with the Amy Winehouse Foundation just after its formation, and has been able to not only help with the Foundation but also liaise with partner organisations. > > Jane Winehouse, Director & Co-Founder, Amy Winehouse Foundation > Alex was great to work with. Not only was he able to secure BossLogic, he facilitated his Genesis piece for SuperRare during the height of the NFT boom, which sold for $95,000. > > Stan Stolberg, CEO, Scaleswap > THE go-to guy on WordPress with a huge depth of knowledge of technical SEO. He's also a very engaging speaker, sharing a stage at conferences throughout Europe. > > Peter Handley, SEO Manager, SAGE