---
title: "Alex Moss: Technical SEO Consultant, WordPress and AI search"
canonical: "https://alex-moss.co.uk/"
author: Alex Moss
description: "SEO, digital marketer and product innovator with over 20 years in search. Principal SEO at Yoast, co-founder of FireCask, focused on AI and agentic search."
---

With over 20 years experience in online and omnichannel marketing, I have helped brands of all sizes build and grow their online presence as well as help increase conversion, acquisition and loyalty. Focussed heavily on product innovation in Search and agentic developments.

## Roles

- **FireCask** (Co-Founder and Director): I co-founded FireCask in 2013. A small agency specialising in SEO, AI Search optimisation, content marketing, email marketing and digital PR. As well as this we are a leading WordPress development and design agency, having built hundreds of sites from simple to the highly technical.
- **Yoast** (Principal SEO & Product Innovator): Yoast helps power SEO best practice for nearly 14 million websites spanning both WordPress and Shopify. At Yoast I contribute towards product innovation, development & planning, brand authority & awareness, speaking and attending events as well as co-presenting the monthly podcast The SEO Update by Yoast.

## How I can help

- **Technical SEO and auditing**: I have personally audited hundreds of websites to help ensure websites and online assets are built with SEO best practice.

This includes analysing IA, structured data (including entities, schema, open graph, HREFlang), coding and performance to ensure search engines crawl, index and rank the site well.
- **Strategy, research and analysis**: Covering everything from conception to execution, I can produce complete online marketing strategy documents in order to help growth and conversion.

With vast experience I have with most of the tools on the market, I can help analyse how to improve visibility, engagement and conversion of your brand.
- **Agentic and AI readiness**: AI is changing the way people search for information. As a result, sites now need to ensure they are agentic ready so that AI-based tools and platforms can ingest your site in the best and most efficient way possible. 
- **Web (and other online asset) development**: I have been working with WordPress since 2009, having built hundreds of sites for global brands. Today still work with WordPress but also with other platforms and vibe coding tools to help produce production-ready assets for the web (such as this website, which was designed with Claude Design and developed with Claude Code and Astro).

Performance-first builds and complex platforms, from one of the most experienced WordPress and Laravel perspectives in the UK.
- **Public speaking and training**: I have been speaking at industry events for over a decade, speaking about all things related to SEO, WordPress and the agentic web. I also provide training for both in-house and agency teams.

## Featured talk

[Panel: The Future of SEO](https://www.youtube.com/watch?v=fyIMfRz1mDg) (WordCamp Europe 2026, Krakow)

## Recent articles

- [Agentic Commerce Optimization: a technical guide to Google's UCP](https://www.searchenginejournal.com/agentic-commerce-optimization-a-technical-guide-to-prepare-for-googles-ucp/566969/) (23 Feb 2026)
- [Agentic commerce: what SEOs need to consider (ACP & UCP)](https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/) (12 Jan 2026)
- [The same but different: evolving your strategy for AI-driven discovery](https://www.searchenginejournal.com/the-same-but-different-evolving-your-strategy-for-ai-driven-discovery/558619/) (27 Oct 2025)

## What people say

> I can without reservation recommend Alex and his company FireCask for any development needs you may have in the SEO and PHP/WordPress world.
>
> Martin MacDonald, Former Head of Search & Product, Expedia

> Alex began consulting with the Amy Winehouse Foundation just after its formation, and has been able to not only help with the Foundation but also liaise with partner organisations.
>
> Jane Winehouse, Director & Co-Founder, Amy Winehouse Foundation

> Alex was great to work with. Not only was he able to secure BossLogic, he facilitated his Genesis piece for SuperRare during the height of the NFT boom, which sold for $95,000.
>
> Stan Stolberg, CEO, Scaleswap

> THE go-to guy on WordPress with a huge depth of knowledge of technical SEO. He's also a very engaging speaker, sharing a stage at conferences throughout Europe.
>
> Peter Handley, SEO Manager, SAGE