<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Writing by Alex Moss</title><description>Articles by Alex Moss on technical SEO, WordPress and AI search optimisation.</description><link>https://alex-moss.co.uk/</link><language>en-gb</language><item><title>Agentic Commerce Optimisation: Prepare For Google&apos;s UCP</title><link>https://alex-moss.co.uk/output/agentic-commerce-optimization-a-technical-guide-to-prepare-for-googles-ucp/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/agentic-commerce-optimization-a-technical-guide-to-prepare-for-googles-ucp/</guid><description>UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, changing how brands compete for AI-mediated selection.</description><pubDate>Mon, 23 Feb 2026 14:00:45 GMT</pubDate></item><item><title>Agentic Commerce: What SEOs Need To Consider (ACP &amp; UCP)</title><link>https://alex-moss.co.uk/output/agentic-commerce-what-seos-need-to-consider-acp-ucp/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/agentic-commerce-what-seos-need-to-consider-acp-ucp/</guid><description>Agents now transact on shoppers&apos; behalf. Schema, product feeds, and brand authority decide whether they include your store in discovery and checkout.</description><pubDate>Mon, 12 Jan 2026 11:30:48 GMT</pubDate></item><item><title>Evolving Your SEO Strategy for AI Discovery</title><link>https://alex-moss.co.uk/output/the-same-but-different-evolving-your-strategy-for-ai-driven-discovery/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/the-same-but-different-evolving-your-strategy-for-ai-driven-discovery/</guid><description>The next phase of search means optimising for humans and AI agents at once, while holding firm to the core SEO principles that still apply.</description><pubDate>Mon, 27 Oct 2025 11:30:45 GMT</pubDate></item><item><title>What CMOs Should Ask About Their WordPress Stack</title><link>https://alex-moss.co.uk/output/what-cmos-need-to-ask-about-their-wordpress-stack/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/what-cmos-need-to-ask-about-their-wordpress-stack/</guid><description>Your WordPress site’s tech stack can fuel or block marketing goals. Here’s what CMOs should review for hosting, performance, plugins, and long-term stability.</description><pubDate>Fri, 29 Aug 2025 12:30:55 GMT</pubDate></item><item><title>From Search To Discovery: Why SEO Must Evolve Beyond The SERP</title><link>https://alex-moss.co.uk/output/from-search-to-discovery-why-seo-must-evolve-beyond-the-serp/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/from-search-to-discovery-why-seo-must-evolve-beyond-the-serp/</guid><description>Search behaviour is shifting fast. Here&apos;s what it means to win visibility in the age of AI Overviews and assistant engines.</description><pubDate>Mon, 19 May 2025 11:00:56 GMT</pubDate></item><item><title>WordPress Robots.txt: What Should You Include?</title><link>https://alex-moss.co.uk/output/robots-txt-wordpress/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/robots-txt-wordpress/</guid><description>Slash unnecessary crawl activity and index bloat by upgrading your WordPress robots.txt file. Here’s what to include, exclude, and never block.</description><pubDate>Wed, 30 Apr 2025 09:30:58 GMT</pubDate></item><item><title>How To Improve Speed And Performance For A WordPress Site</title><link>https://alex-moss.co.uk/output/improve-wordpress-performance/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/improve-wordpress-performance/</guid><description>WordPress performance tips covering hosting, caching, CDNs, asset loading and plugins, plus the pitfalls that slow sites down.</description><pubDate>Wed, 12 Mar 2025 10:00:18 GMT</pubDate></item><item><title>Should You Still Use WordPress?</title><link>https://alex-moss.co.uk/output/should-you-still-use-wordpress/</link><guid isPermaLink="true">https://alex-moss.co.uk/output/should-you-still-use-wordpress/</guid><description>WordPress still holds 43.7% of the CMS market and stays open source, so you own your site and data. Here is why it is the CMS I recommend in almost every case.</description><pubDate>Mon, 27 Jan 2025 12:00:51 GMT</pubDate></item></channel></rss>