Hi there, I’m Alex Moss.
Nice to e-meet you!
I’m an online marketer and expert-level SEO consultant, specialising in technical and structural SEO as well as WordPress and product development. With over 20 years experience in all aspects of digital marketing, I have helped brands of all sizes build and grow their online presence as well as help increase conversion, acquisition and loyalty.
Current Roles
Co-Founder of FireCask
I co-founded FireCask in 2013. A small agency specialising in SEO, content marketing, email marketing, digital PR as well as being a leading WordPress development and design agency.
Anna, FireCask’s other Co-Founder, runs FireCask day-to-day as I primarily spend my time at Yoast…
Principal SEO at Yoast
Yoast is the biggest SEO plugin for WordPress, with its free version active on over 13.5 million websites. At Yoast I contribute towards product development and planning, brand authority and awareness, speaking and attending events as well as co-presenting the monthly podcast The SEO Update by Yoast.
Co-Founder of Millie & Henry
Millie & Henry was born from an idea I had about how there are not any products out there for dog walkers to carry everything they need when walking with their best friend.
Currently in product development, M&H will help you make every walk the best walk of your dog’s life!
Over the years I have worked with thousands of websites, helping brands improve their online presence and footprint.
Onsite SEO and Performance audits
I have personally audited hundreds of websites to help ensure websites and online assets are built with SEO best practice.
This includes analysing IA, structured data (including entities, schema, open graph, HREFlang), coding and performance to ensure search engines crawl, index and rank the site well.
Strategy, Research and Analysis
Covering everything from conception to execution, I can produce complete online marketing strategy documents in order to help growth and conversion.
With vast experience I have with most of the tools on the market, I can help analyse how to improve visibility, engagement and conversion of your brand.
WordPress Development
Working with WordPress since 2009, I have built WordPress sites of all sizes and complexities as well as setting up and maintaining servers the sites are hosted on.
Public Speaking & Training
I have been speaking at industry events for over a decade, as well as presenting workshops and training programmes for agencies and in-house teams.
Brands I’ve worked with
I can without reservation recommend Alex and his company FireCask for any development needs you may have in the SEO and PHP/WordPress world, and has worked with me with various brands.
Martin MacDonald
Former Head of Search/Product, Expedia
Alex began consulting with the Amy Winehouse Foundation just after its formation, and has been able to not only help with the Foundation but also helped liaise with partner organisations.
Jane Winehouse
Director & Co-Founder, Amy Winehouse Foundation
Alex was great to work with. Not only was he able to secure BossLogic but he also facilitated his Genesis piece for SuperRare during the height of the NFT trading boom, which sold for $95,000.
Stan Stolberg
CEO, Scaleswap
THE go-to guy on WordPress with a huge depth of knowledge of technical SEO. He’s also a very engaging speaker, sharing a stage at a number of different conferences throughout Europe.
Peter Handley
SEO Manager, SAGE