VIDEOs

Meet me at the following events…

Event NameLocationDate
WP:26 by Human Made (speaking)Online12 March 2026
SEO Brein Meetup (speaking)Football stadium de Kuip, Rotterdam, NL26 March 2026
SearchDay 2026 (speaking)Aarhus, Denmark14 April 2026
HIVE MCR (speaking)Manchester, UK22 May 2026
Croatia SEO Summit (speaking)Šibenik, Croatia11-12 June 2026
Search ‘n Stuff Conference (speaking)London, UK26 June 2026

Latest Videos


WP:26 from Human Made – From SEO to AI Search Optimisation
March 2026
The SEO Update by Yoast
February 2026
WP Legends Panel: WordPress SEO
February 2026
The SEO Update by Yoast
January 2026
The SEO Update by Yoast
December 2025
Brewing Sales for Black Friday (2/2)
November 2025
The SEO Update by Yoast
November 2025
Growth Unlocked Panel
October 2025
The Edward Show with Edward Sturm
June 2025

Video & Podcast Archive

TitleDateWatch/Listen
WP:26 from Human Made – From SEO to AI Search OptimisationMarch 2026Watch on YouTube
The SEO Update by YoastFebruary 2026Watch on YouTube
WP Legends Panel: WordPress SEOFebruary 2026Watch on YouTube
The SEO Update by YoastJanuary 2026Watch on YouTube
The SEO Update by YoastNovember 2025Watch on YouTube
The SEO Update by YoastOctober 2025Watch on YouTube
The SEO Update by YoastSeptember 2025Watch on YouTube
Brewing up sales: AI powered prep for Black FridaySept & Nov 2025Watch Part 1
Watch Part 2
The SEO Update by YoastAugust 2025Watch on YouTube
WP Legends Episode 22August 2025Watch on YouTube
The SEO Update by YoastJune 2025Watch on YouTube
The Edward Show with Edward SturmJune 2025Watch on YouTube
Winning with Shopify Podcast InterviewMay 2025Watch on YouTube
The SEO Update by YoastMay 2025Watch on YouTube
The SEO Update by YoastApril 2025Watch on YouTube
The SEO Update by YoastMarch 2025Watch on YouTube
The SEO Update by YoastFebruary 2025Watch on YouTube
How Search is Changing This Year (IMHO)February 2025Watch on YouTube
The SEO Update by YoastJanuary 2025Watch on YouTube
brightonSEO – Enhance & Elevate SEO KnowledgeOctober 2024Watch on YouTube
Majestic – Stop Trying to Game SERPsJanuary 2025Watch on YouTube
The SEO Update by YoastDecember 2024Watch on YouTube
Majestic – What Changed in SEO in 2024?December 2024Watch on YouTube
WP Product Talk – Organic Growth for WP ProductsNovember 2024Watch on YouTube
The SEO Update by YoastNovember 2024Watch on YouTube
Do the Woo – eCommerce, SEO and Agency LifeOctober 2024Watch on YouTube
The SEO Update by YoastOctober 2024Watch on YouTube
Semrush – SEO Basics in the AI AgeAugust 2024Watch on YouTube
StellarWP – Future-Proofing SEO UpdatesJuly 2024Watch on YouTube
The SEO Update by YoastJuly 2024Watch on YouTube
The SEO Update by YoastJune 2024Watch on YouTube
MajesticSEO – Don’t Let AI Take Over2024Watch on YouTube
The SEO Update by YoastMay 2024Watch on YouTube
Do the Woo Podcast – SEO, Content & AIMay 2024Watch on YouTube
Do the Woo – eCommerce, SEO and Agency LifeApril 2024Watch on YouTube
The SEO Update by YoastApril 2024Watch on YouTube
The SEO Update by YoastMarch 2024Watch on YouTube
Similarweb – How to Use Schema for E-E-A-TFebruary 2024Watch on YouTube
The SEO Update by YoastFebruary 2024Watch on YouTube
The SEO Update by YoastJanuary 2024Watch on YouTube
The SEO Update by YoastDecember 2023Watch on YouTube
The SEO Update by YoastNovember 2023Watch on YouTube
The SEO Update by YoastOctober 2023Watch on YouTube
The SEO Update by YoastSeptember 2023Watch on YouTube
SEO News Webinar (guest)February 2023Watch on YouTube
The Unique Red Diamond NFT with BossLogicMay 2021Watch on YouTube

Brands I’ve worked with

Expedia
FT.com
Yoast

I can without reservation recommend Alex and his company FireCask for any development needs you may have in the SEO and PHP/WordPress world, and has worked with me with various brands.

Martin MacDonald
Former Head of Search/Product, Expedia

Alex began consulting with the Amy Winehouse Foundation just after its formation, and has been able to not only help with the Foundation but also helped liaise with partner organisations.

Jane Winehouse
Director & Co-Founder, Amy Winehouse Foundation

Alex was great to work with. Not only was he able to secure BossLogic but he also facilitated his Genesis piece for SuperRare during the height of the NFT trading boom, which sold for $95,000.

Stan Stolberg
CEO, Scaleswap

THE go-to guy on WordPress with a huge depth of knowledge of technical SEO. He’s also a very engaging speaker, sharing a stage at a number of different conferences throughout Europe.

Peter Handley
SEO Manager, SAGE