VIDEOs

Meet me at the following events…

Event NameLocationDate
Digital BitesManchester, UK20 March 2025
BrightonSEO (speaking)Brighton, UK10-11 April 2025
Zagreb SEO Summit (speaking)Zagreb, Croatia4-6 June 2025
Leeds Digital Marketing MeetupLeeds, UK11 June 2025
Up NorthManchester, UK19 June 2025
SEO Brein Meetup (speaking)Amsterdam, NL18 September 2025
Semrush Spotlight (workshop host)Amsterdam, NL29 October 2025

Latest Videos


The SEO Update by Yoast
June 2025
The Edward Show with Edward Sturm
June 2025
Winning with Shopify Podcast Interview
May 2025
The SEO Update by Yoast
May 2025
The SEO Update by Yoast
April 2025
The SEO Update by Yoast
March 2025
The SEO Update by Yoast
February 2025
How Search is changing this year
IMHO – Feb 2025
The SEO Update by Yoast
January 2025
brightonSEO Oct 2024 – Enhance & elevate your SEO knowledge via experimentation & moonlighting
Majestic – Stop trying to game every minute change to the SERPs
January 2025

Video & Podcast Archive

TitleDateWatch/Listen
The SEO Update by YoastJune 2025Watch on YouTube
The Edward Show with Edward SturmJune 2025Watch on YouTube
Winning with Shopify Podcast InterviewMay 2025Watch on YouTube
The SEO Update by YoastMay 2025Watch on YouTube
The SEO Update by YoastApril 2025Watch on YouTube
The SEO Update by YoastMarch 2025Watch on YouTube
The SEO Update by YoastFebruary 2025Watch on YouTube
How Search is Changing This Year (IMHO)February 2025Watch on YouTube
The SEO Update by YoastJanuary 2025Watch on YouTube
brightonSEO – Enhance & Elevate SEO KnowledgeOctober 2024Watch on YouTube
Majestic – Stop Trying to Game SERPsJanuary 2025Watch on YouTube
The SEO Update by YoastDecember 2024Watch on YouTube
Majestic – What Changed in SEO in 2024?December 2024Watch on YouTube
WP Product Talk – Organic Growth for WP ProductsNovember 2024Watch on YouTube
The SEO Update by YoastNovember 2024Watch on YouTube
Do the Woo – eCommerce, SEO and Agency LifeOctober 2024Watch on YouTube
The SEO Update by YoastOctober 2024Watch on YouTube
Semrush – SEO Basics in the AI AgeAugust 2024Watch on YouTube
StellarWP – Future-Proofing SEO UpdatesJuly 2024Watch on YouTube
The SEO Update by YoastJuly 2024Watch on YouTube
The SEO Update by YoastJune 2024Watch on YouTube
MajesticSEO – Don’t Let AI Take Over2024Watch on YouTube
The SEO Update by YoastMay 2024Watch on YouTube
Do the Woo Podcast – SEO, Content & AIMay 2024Watch on YouTube
Do the Woo – eCommerce, SEO and Agency LifeApril 2024Watch on YouTube
The SEO Update by YoastApril 2024Watch on YouTube
The SEO Update by YoastMarch 2024Watch on YouTube
Similarweb – How to Use Schema for E-E-A-TFebruary 2024Watch on YouTube
The SEO Update by YoastFebruary 2024Watch on YouTube
The SEO Update by YoastJanuary 2024Watch on YouTube
The SEO Update by YoastDecember 2023Watch on YouTube
The SEO Update by YoastNovember 2023Watch on YouTube
The SEO Update by YoastOctober 2023Watch on YouTube
The SEO Update by YoastSeptember 2023Watch on YouTube
SEO News Webinar (guest)February 2023Watch on YouTube
The Unique Red Diamond NFT with BossLogicMay 2021Watch on YouTube

Brands I’ve worked with

Expedia
FT.com
Yoast

I can without reservation recommend Alex and his company FireCask for any development needs you may have in the SEO and PHP/WordPress world, and has worked with me with various brands.

Martin MacDonald
Former Head of Search/Product, Expedia

Alex began consulting with the Amy Winehouse Foundation just after its formation, and has been able to not only help with the Foundation but also helped liaise with partner organisations.

Jane Winehouse
Director & Co-Founder, Amy Winehouse Foundation

Alex was great to work with. Not only was he able to secure BossLogic but he also facilitated his Genesis piece for SuperRare during the height of the NFT trading boom, which sold for $95,000.

Stan Stolberg
CEO, Scaleswap

THE go-to guy on WordPress with a huge depth of knowledge of technical SEO. He’s also a very engaging speaker, sharing a stage at a number of different conferences throughout Europe.

Peter Handley
SEO Manager, SAGE